YEAR

2026

PROJECT

MARKETING CAMPAIGN

CLIENT

MASQPARADE!

Masq(p)arade!

about.
Masq(p)arade! is a whimsical performance parade that enlists regional artists to create 15-minute works, incorporating masks and painted pianos to be performed in succession in the heart of Santa Barbara's historic cultural arts district.
process.
I wanted to pull directly from homemade masks from actual masquerades, including lace, velvet, and a variety of textures and materials. To make these assets I used photos, stamps, an old dress in my closet, ribbons, and my drawing of one of the pianos.
results.
Through my posts and reels, I garnered almost 5,000 eyes on the profile and increased Masq(p)arade's following by 40%.
To complete one of the most successful Masq(p)arades yet, I had to stop by to marvel at the crowd and listen to the music. I’m glad I was a part of the culture and art of Santa Barbara.